Founding a historic partnership between Dáiddadállu and Riddu Riđđu
Sámi art is strengthening its international position with the intention of increasing sales and international appearance.
Dine Arnannguaq Fenger Lynge. Photo: Marie Louise Somby/Árvu
(Festival-photo: Daniel Skog/Riddu Riđđu)
Riddu Riđđu festival and Dáiddadállu will jointly explore a way to establish an export office and an agency, that will lead to being able to offer sámi art worldwide.
The aim is to start operating before summer this year, but the following year will focus on drawing up the full content and shape of this work.
On the international front, an interest for sámi art is now greater than ever, and Riddu Riđđu and Dáiddadállu have over the years built networks and expertise on promoting sámi art and music on international platforms. Now they jointly decide to examine the possibility to establish an entirely new organization, which will support and encourage sámi artists who wish to succeed outside of Sápmi.
- We are experiencing a great interest for sámi art abroad, but also see the need to build up expertise and tools, to ensure that sámi artists have the best conditions for meeting with international actors and markets. We will develop an export office based on sámi criteria that will ensure that international success really comes to the benefit of the sámi art and to Sápmi," says daily manager of Dáiddadállu, Dine Arnannguaq Fenger Lynge.
Máret Ánne Sara. Photo: Marie Louise Somby/Árvu
In October this year, Máret Ánne Sara will open her new exhibition, which is her biggest and most prestigious exhibition so far. It will take place at the Turbine Hall at Tate Modern Museum in London. Máret Ánne is one of he sámi artists who is in demand, and she thinks that a sámi exportagency is much needed:
- Sámi artists are often by themselves when meeting with large institutions and the international market. At this stage, it is most likely that the artists only supporters are the galleries or marketers who control and ensure collaboration and contracts. The Scandinavian art sector is not built by the same model - and in a sámi or an Indigenous perspective, it is required even more specialized expertise. I see a clear need to organize and further develop this competence. Right now, there is there is no one better to taket his role, than Dáiddadállu and Riddu Riđđu, says Máret Ánne Sara.
Sajje Solbakk. Photo: Daniel Skog/Riddu Riđđu
Riddu Riđđu has worked with the marketing of sámi music to the world for many decades already.
- The time has come for us to take this initiative, and make great strategies to strengthen the environment that cares for and develops the sámi artists. When we do this in cooperation with Dáiddadállu, which has its own huge expertise, it seems like this is what we need to succeed, says Sajje Solbakk, festival manager at Riddu Riđđu Festivála.
The goal is to announce a new organisation in June.
